In 2020, many of us missed out on valuable time together. This holiday was the first time for many of truly getting together with families and friends. T-Mobile wanted to capture these moments and highlight what togetherness looks like for each unique family, individual, friends and chosen families.

The holidays are better when celebrated together, and we wanted to show families and friends being together and celebrating in their own way. We then wanted to frame these moments of togetherness with a magenta ribbon in a unique, festive, holiday shape. These shapes were custom drawn then 3D rendered for each image within our holiday shoot library and additional ribbon assets made for our toolkit that designers and art directors could use for product photography and used across digital, print, retail, social and broadcast.

Role / Design Direction