The holidays looked a lot different in 2020. Many families were not able to physically be together. But people always find a way to stay connected and spend time together, to share joy and gratitude for the ones they love – no matter what. T-Mobile, and our 5G network, will always be there to help enable those connections. Small moments will become big memories and new traditions will become our new reality.

For the design direction, we created modern interpretation and abstraction of the traditional snow globe. It represents the unique memories and worlds that people will be creating and sharing during this unprecedented holiday time. It will put focus on something we want to remember - showcasing the optimism, creativity, and ingenuity of the people making the most of the holiday, with the help of T-Mobile and our network.

Our globe, made up of snow-like sparkly flurry, highlighted moments of togetherness and created whimsey throughout all channels of the campaign, including digital, print, and retail spaces.

Role: Art & Design Direction