Metro customers are celebrating the little Metro moments that are anything but little. Moments that once seemed small, mean more to all of us. Metro is giving you more of the things to love: more value, more coverage, more speed, and more reliability, which means more connections to the people you love, more downloading the things you need, and more places to create more memories—all wrapped up in a beautiful, high tech bow. 

We created a thorough toolkit and library of big beautiful bows that rotate, sweep on and off copy, and frame moments of families and friends that finally have more time to celebrate together. Copy and assets used across digital, print, retail, social and broadcast.

Role: Design Direction on bow assets + print/digital layouts + toolkit
Role: Art Direction on broadcast